DMY International Design Festival Berlin 2009

3-7 June 2009 Deutsch

BMW – The Fascination of Space and Mobility

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BMW – The Fascination of Space and Mobility

Experience the extraordinary. Discover new dimensions

München / Munich, Germany

bmw.com

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How do spaces affect us? How do we perceive them? How do we shape our own freedom? In cooperation with college designers, BMW is presenting two space models to illustrate how emotions such as “equanimity”, or “decisiveness”, can be made tangible in different spaces.

With the BMW 5 Series Gran Turismo, BMW has created a completely new automobile with an unique interior space. Contrary to convention, the car was developed from inside out. Experience today’s mobility in a new dimension and let yourself be enthralled by the different effects the space models have on you.

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