The projects started from the basis of an illustrated book for children that served to fuse the concept of storytelling with design. Gideon's Tale is a coming-of-age story in which values of humanity and identity are conveyed through a simple visual language. What is the best way to tell a story in today’s world? Can analog and digital technologies work together to improve educational experience? Play, learn, listen, create: These elements can all be combined to demonstrate how an idea can easily spread and expand from one language to another, from a book made with paper to wooden toys or interactive apps.